ICAEW: In a report published by consultancy firm Brand Finance, PwC came second to Lego in its rankings of the world’s most powerful brands, and is one of only 12 companies to receive the top score of AAA+ on the 'Brand Strength Index' (BSI).
Full story: http://economia.icaew.com/news/february-2015/pwc-second-most-powerful-global-brand